The Influence of Shopping Price Discounts online on Consumptive Behavior (Case Study of Application Users shopee students of the Faculty of Teaching and Educational Sciences at Pancasakti University of Tegal)

Abstract

This study aims to determine and analyze the effect of shopping discountsonline towards consumer behavior. The population in this study were students of the Faculty of Teacher Training and Education, University of Pancasakti Tegal. Sampling using techniquesimple random sampling. The results of the study stated that there was an effect of shopping discountsonline towards consumptive behavior with an influence level of 57.7%. The suggestion for this research is for students, especially the Teaching and Education Faculty of Pancasakti University, Tegal, to consider discounted prices when making purchases on the application.shopee, for further researchers to examine other variables inplatform the same size, and a larger sample so that maximum results can be obtained.