Product Marketing, Product Quality and Price Influence on the Buying Interest of Miemie Brownie Consumers

Abstract

This study aims to determine whether or not there is an influence of product marketing, product quality, and price on consumer buying interest. These factors are considered important in shaping consumer preferences and purchasing decisions. This study uses a quantitative approach by collecting data through a survey to 80 respondents who are potential consumers of the products studied. Sampling using accidental sampling technique.The data collection techniques in  this study used observation, interviews, documentation and questionnaires, while the techniques in data analysis used descriptive analysis, simple linear regression analysis, and multiple linear analysis.

The results stated that product marketing had a significant effect on consumer buying interest with a calculated value of 16,163 > table 1,665, product quality had an effect on consumer buying interest with a calculated value of 13,881 > table 1,665, while price affected consumer buying interest with a calculated value of 14,797 > table 1,665, besides product marketing, product quality and price affected consumer buying interest with a calculation value of 114,703> f-table 3, 117. Conclusion that product marketing variables affect consumer buying interest, product quality variables have an influence on consumer buying interest and price variables have an influence on consumer buying interest Miemie Brownie Diponegoro Tegal City.