Main Article Content

Abstract

The purpose of the research is 1) To analyze the influence of food quality on repeat purchase intention in Solaria Transmart Tegal .. 2) To analyze the effect of service quality on repeat purchase intention in Solaria Transmart Tegal. 3) To analyze the effect of price promotion on repeat purchase intention in Solaria Transmart Tegal. 4) To analyze the influence of food quality, service quality and price promotion together against repeat purchase intention in Solaria Transmart Tegal


Data collection methods used in this study are questionnaires and literature study. While the data analysis technique used is Rank Sperman correlation analysis, correlation coefficient significance test, multiple correlation analysis, significance test of multiple correlation coefficient, and coefficient of determination analysis.


From the results of testing the first hypothesis by using correlation analysis of spearman rank results obtained by the correlation coefficient of 0.690. With a significance level of 0.05 obtained sig value 0.000 which means there is influence of food quality to repeat purchase intention. Thus the first hypothesis can be accepted truth. Result of second hypothesis test by using correlation analysis of rank spearman obtained result of correlation coefficient value equal to 0,601 significance level 0,05 obtained sig value 0,000 which mean there is influence service quality to repeat purchase intention. Thus the second hypothesis can be accepted truth. Result of third hypothesis test by using correlation analysis of rank spearman obtained result of correlation coefficient value equal to 0,648 significance level 0,05 obtained value sig 0,000 which mean there influence price promotion to repeat purchase intention. Thus the third hypothesis can be accepted truth. The results of the fourth hypothesis test by using multiple correlation analysis obtained the results of multiple correlation coefficient of 0.826 0.05 significance level obtained sig value 0,000 which means there is influence of food quality, service quality and price promotion together to repeat purchase intention. Thus the fourth hypothesis is acceptable.

Keywords

Food Quality Service Quaity Price Promotion Repear Purchase Intention

Article Details

References

  1. Adixio, Riko Firmawan. 2013. The Effect of Service Quality and Perceived Value on Repurchase Intentions Through Mediation on Customer Satisfaction at Solaria Restaurants in Surabaya Online. https:// journal. perbanas.ac.id/index.php/jbb/article/viewFile/233/178 (15 March 2018)
  2. Alma, Buchari. 2011. Marketing Management and Service Marketing. Bandung: Alphabeta
  3. Arikunto, Suharsimi. 2010. Research Procedures A Practical Approach. Jakarta: Creative creations.
  4. Djarwanto & Subagyo Pangestu. 2005. Inductive Statistics. Fifth Edition. Yogyakarta : BPFE.
  5. Engel, James F. et al. 2010. Consumer Behavior, Volume 1. Jakarta: Binarupa Akasara
  6. Ferdinand, Augusty. 2002. Structural Equation Modeling in Management Research Application of Complex Model Models in Research for Master's Thesis and Doctoral Dissertation. Semarang: BP UNDIP.
  7. Hurriyati. Ratih. 2015. Marketing Mix and Consumer Loyalty. Bandung: ALFABETHA
  8. Kotler, Philip. 2010. Marketing Management. Jakarta : Erlangga
  9. Kotler, Philip and Gary Armstrong. 2012. Marketing Principles. Edition 13. Volume 1. Jakarta: Erlangga
  10. Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management translated by Bob Sabran, Ed 13. Jakarta: Erlangga
  11. Lupiyoadi, Rambat and Hamdani. 2011. Service Marketing Management. Jakarta: Four Salemba
  12. Machfoedz, Mahmud. 2005. Introduction to Modern Marketing. Yogyakarta: Andi
  13. Oetomo, Rahadian Ali. 2016. Analysis of the Effect of Menu Diversity, Perception of Price and Location on Consumer Repurchase Interest (Study at Waroeng Restaurant Taman Singosari Semarang). On line. www.eprints.undip.ac.id (15 March 2018)
  14. Oliver, Sandra. 2010. Public Relations Strategy. Jakarta: Erlangga.
  15. Santoso, Jeanita Esther. 2016. The Influence of Food Quality, Service Quality, Price Promotion, and Customer
  16. Satisfaction on the Repeat Purchase Intention of Solaria Restaurant. www.journal.untar.ac.id/ index.php/bm/article/view/736 (13 Maret 2018). Online
  17. Seriously, Bayu Sutrisna Aria. 2016. The Effect of Product Quality, Service Quality, and Price on Starbucks Decisions. Purchase On line. https://ejournal.stiesia.ac.id/jirm/article/viewFile/1503/1460 (12 March 2018)
  18. Soenawan, Alfredo Dwitama. 2016. The Influence of Product Quality, Service Quality and Price on Consumer Purchase Decisions of D'stupid Baker Spazio Graha Family Surabaya. On line. https://media.neliti.com (12 March 2018).
  19. Sugiyono. 2013. Educational Research Methods (Quantitative, Qualitative, and R&D Approaches). Bandung: Alphabet.
  20. Swatha, Basu and Irawan. 2008. Modern Marketing Management. Yogyakarta: Liberty.
  21. Tjiptono, Fandy. 2008. Marketing Strategy. Yogyakarta: Andi.
  22. Tjiptono, Fandy. 2012. Service Quality and Satisfication. Ed.2. Yogyakarta: Andi.
  23. Omar, Hussein. 2005. Marketing Research and Consumer Behavior. Jakarta: PT Gramedia. Main Library.