International Conference on Accountability Governance https://semnas.upstegal.ac.id/index.php/icag <div class="clearfix"> <h3 class="float-left">The International Research Conference Aims and Objectives</h3> </div> <p>The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers.</p> Springer Nature en-US International Conference on Accountability Governance Editorial Page https://semnas.upstegal.ac.id/index.php/icag/article/view/57 <p>This is the complete article for ICAG 2018</p> Editor Copyright (c) 2018 International Conference on Accountability Governance 2018-11-01 2018-11-01 1 1 Analysis of the Influence of the Number of Customers and The Gold Price on the Distribution of Class B Credit at PT. Pegadaian Tegal Branch https://semnas.upstegal.ac.id/index.php/icag/article/view/29 <p><em>The purpose of this study are: 1) to know whether there is influence of the number of&nbsp;&nbsp; customers to the loan disbursement of class B in PT Pegadaian Branch Tegal 2014-2017 2) to know whether there is influence of gold price to the distribution of class B loan at PT Pegadaian Branch Tegal 2014- 2017 3) to determine whether there is influence of the number of customers and the price of gold on the distribution of credit class B in PT Pegadaian Branch Tegal 2014-2017</em></p> <p><em>The hypothesis of this research are: 1) there is influence of the number of customers to the distribution of class B loan at PT Pegadaian Tegal branch in 2014-2017. 2) There is influence of gold price to the distribution of class B credit at PT Pegadaian Tegal branch year 2014-2017. 3) There is the influence of the number of customers and the price of gold on the distribution of Class B loans at PT Pegadaian Tegal branch in 2014-2017.</em></p> <p><em>This research method uses quantitative descriptive research, while the data analysis method using the classical assumption test, simple linear regression analysis, multiple linear regression analysis and test coefficient of determination The results obtained as follows: 1) There is a positive and significant influence between the number of customers against the distribution of credit class B with a significant value of 0.000 &lt;0.05. 2) There is a positive and significant influence between the price of gold on the distribution of credit class B with a significant value of 0.000 &lt;0.05. 3) There is a positive and significant influence between the number of customers and the price of gold on the distribution of credit class B with a significant value of 0.000 &lt;0.05. The magnitude of the coefficient of determination of 80.5% and the remaining 19.5% explained by other factors that can not be explained in this study such as income, capital lease, inflation etc.</em></p> Adi Riyanti Mahben Jalil Sri Murdiati Tabrani Tabrani Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 1 13 Influence Of Organizational Culture, Locus Of Control, And Work Valueon The Performance Of Lecturers Of The Faculty Of Economics and Business Pancasakti University Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/32 <p>The Influence of Organizational Culture, <em>Locus of Control </em>and Work Values on the Performance ofLecturers of the Faculty of Economics and Business, Pancasakti University, Tegal. The research objectives are: 1) Analyzing the influence of Organizational Culture on the performance&nbsp;&nbsp; of the lecturers of the Faculty of Economics and Business, University of Pancasakti Tegal 2) Analyzing the influence <em>of locus of control </em>on the performance of the lecturers of the Faculty of Economics and Business, Universitas Pancasakti Tegal 3) Analyzing the effect of work values on the performance of the lecturers of the Faculty of Economics and Business. Pancasakti University, Tegal. 4) Analyzing the influence of Organizational Culture, <em>Locus of control and </em>Work Values together on the performance of the lecturers of the Faculty of Economics and Business, Pancasakti University, Tegal. The followingresults are obtained: 1) There is a strong and positive influence between organizational culture on performance.2)There is a strong and positive influence between <em>locus of control </em>on performance. 3) There is a strong and positive influence between work values on performance 4) There is a very strong influence between organizational culture, locus <em>of control, </em>and work values together on lecturer performance.</p> Anthony Ferbianto Santoso Mahben Jalil Setiowati Subroto Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 14 26 Analysis SWOT as a Basis for Strategy Formulation Nissan Car Marketing at PT Wahana Rejeki Mobilindo Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/31 <p>This research was conducted on the business of selling the Nissan car brand at its official dealer in Tegal City. Thus, the object of this research is PT Wahana Rejeki Mobilindo in Tegal City, which has its address at Jalan Kolonel Soegiono No. 124, Kemandungan, City of Tegal. The subject of this research is the manager of PT Wahana Rejeki Mobilindo in Tegal City.</p> <p>Data collection on research subjects was carried out by means of a one-stage study, namely research in which data were collected all at once. The data collected can be in the form of data from one or several research subjects covering one or several time periods (days, weeks, months and years).</p> <p>The results of the study: 1) there are several strengths that have been expressed at PT Wahana Rejeki Mobilindo, namely a reliable marketing communication system and the distribution of brochures that are often carried out continuously (continuously); good service quality, mastery of qualified <em>product knowledge marketing , </em>good product facilities and <em>services ; </em>the establishment of a harmonious and well-maintained relationship between employees and the relationship between leaders and subordinates; the formation of synergistic work coordination can be created through a good relationship system between these organizations. 2) there are several weaknesses in PT Wahana Rejeki Mobilindo with details, namely the level of sales and profits that are lacking in the company; the level of satisfaction, loyalty and the number of employees who are less in the company. 3) there are several opportunities that need to be seized by PT Wahana Rejeki Mobilindo, namely consumer perceptions of the price of Nissan products; comparison of product prices with competitor prices in the same class, product availability and government support; cooperation with finance companies and insurance and spare parts availability. 4) there are several threats that need to be immediately anticipated by PT Wahana Rejeki Mobilindo, namely product designs that are less good than other similar products; consumer perceptions of nissan products, marketing areas and competitors' marketing strategies.</p> Afif Novianto Gunistyo Gunistyo Amirah Sumarno Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 27 35 Stock Selection and Market Ability Analysis Timing Of Investment Manager In Equity Mutual Fund Sharia In Indonesia https://semnas.upstegal.ac.id/index.php/icag/article/view/35 <p><strong><em>ABSTRACT:</em></strong></p> <p>The purpose of this study was to determine the ability of investment managers in stock selection and stock purchase decisionsin Islami equity mutual funds in Indonesia for the period 2014-2017. The populati on in this study isall share Islamic mutual funds that are actively tradedin the period 2014-2017. The sample in this study were 15 Islamic equity mutual fund swhich wereselected with certain criteri ausing the purposive sampling method.The data in this study is quantitative data. The data source in this study is a secondary source obtained from the daily net asset value report published&nbsp; from the Financial Services Authority for the period2014-2017.Data collection techniques using documentation techniques.The data analysis method used the classicalas sumption test and multiplere gressionan alysisof the Henriksson Merton model.The results show that investment managers of Islamic equity mutual funds in Indonesia have the ability to choose stocks as evidenced by 13 of the 15 Islamic stock mutual funds that have a positive , but in the ability to make decisions when buy ing shares,its hows that all Islamic stock mutual funds have apositive.which has a negative 2, in other words, investment managers of Islamic equity mutual funds in Indonesia do not have market timing capabilities.</p> A.H Rahman Amirah Amirah Dien Noviany Rahmatika Yuni Utami Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 36 44 Influence Of Competitive Advantage Strategy And Service Positioning Strategy Against Marketing Performance At KPRITegal Regency Financial Services Sector https://semnas.upstegal.ac.id/index.php/icag/article/view/46 <p><em>The purpose of research: 1) to determine the effect of competitive advantage strategy on marketing performance at KPRI Kabupaten Tegal financial services sector. 2) to determine the effect of service positioning strategy on marketing performance at KPRI Kabupaten Tegal financial services sector. 3) to know the influence of competitive advantage strategy and service positioning strategy together to marketing performance at KPRI Kabupaten Tegal financial services sector. </em><em>The population in this study is the entire Cooperative Employees of the Republic of Indonesia financial services sector which is in the Tegal Regency as many as 25 cooperatives. The number of population areas is not so much that the entire population can be sampled. This study is a population study or a census study, as all elements of the population will be investigated. The sampling technique uses saturated sampling. The samples taken are two KPRI management (Chairman and Secretary). The total number of KPRI as many as 25 offices, so the amount of observation data is 25 x 2 = 50 respondents data. Data analysis technique used is rank spearman correlation analysis, spearman rank correlation significance test, multiple correlation analysis, multiple correlation significance test and coefficient of determination analysis. </em><em>Result of research: 1) there is very strong and significant influence of competitive advantage strategy to marketing performance at KPRI Kabupaten Tegal financial services sector. This can be proved by the correlation coefficient value of 0.888 and the significance value of 0.000 &lt;0.05 or Ho is rejected. 2) there is a strong and significant influence of service positioning strategy on marketing performance in KPRI Kabupaten Tegal financial services sector. This can be proved by the value of the resulting coefficient of 0.569 and the significance value of 0.000 &lt;0.05 or Ho is rejected. 3) there is a very strong and significant influence of competitive advantage strategy and service positioning strategy together to marketing performance at KPRI Kabupaten Tegal financial services sector. This can be proved by the value of the resulting coefficient of 0.881 and the value of Fhitung (92.493) ΓΏ Ftable (4.04) or reside in Ho is rejected.</em></p> Eko Setyaningsih Niken Wahyu Setyowati Subroto Deddy Prihadi Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 45 52 The Influence Of Food Quality, Service Quality And Price Promotion On Repeat Purchase Intention At Solaria Transmart Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/45 <p><em>The purpose of the research is 1) To analyze the influence of food quality on repeat purchase intention in Solaria Transmart Tegal .. 2) To analyze the effect of service quality on repeat purchase intention in Solaria Transmart Tegal. 3) To analyze the effect of price promotion on repeat purchase intention in Solaria Transmart Tegal. 4) To analyze the influence of food quality, service quality and price promotion together against repeat purchase intention in Solaria Transmart Tegal</em></p> <p><em>Data collection methods used in this study are questionnaires and literature study. While the data analysis technique used is Rank Sperman correlation analysis, correlation coefficient significance test, multiple correlation analysis, significance test of multiple correlation coefficient, and coefficient of determination analysis.</em></p> <p><em>From the results of testing the first hypothesis by using correlation analysis of spearman rank results obtained by the correlation coefficient of 0.690. With a significance level of 0.05 obtained sig value 0.000 which means there is influence of food quality to repeat purchase intention. Thus the first hypothesis can be accepted truth. Result of second hypothesis test by using correlation analysis of rank spearman obtained result of correlation coefficient value equal to 0,601 significance level 0,05 obtained sig value 0,000 which mean there is influence service quality to repeat purchase intention. Thus the second hypothesis can be accepted truth. Result of third hypothesis test by using correlation analysis of rank spearman obtained result of correlation coefficient value equal to 0,648 significance level 0,05 obtained value sig 0,000 which mean there influence price promotion to repeat purchase intention. Thus the third hypothesis can be accepted truth. The results of the fourth hypothesis test by using multiple correlation analysis obtained the results of multiple correlation coefficient of 0.826 0.05 significance level obtained sig value 0,000 which means there is influence of food quality, service quality and price promotion together to repeat purchase intention. Thus the fourth hypothesis is acceptable.</em></p> Fika Jaka Waskita Makmur Sujarwo Agnes Dwita Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 53 61 The Relationship Of Leader Characteristics, Company Support, And Learning Organizations With Work Motivation To Provide Multi Level Marketing In Pt. Melia Healthy Prosperous Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/44 <p>The purpose of this research is 1). to determine the relationship characteristic of a leader with the motivation to work 2). to determine the relationship of the company with the support of work motivation 3). to determine the relationship of the learning organization with motivation to work 4). to determine the relationship of the characteristics of a leader, the company's support, and learning organizations together with the motivation to work.</p> <p>The hypothesis in this study were: 1) there is a relationship with the leader characteristics of work motivation. 2) there is a relationship with the company's support work motivation. 3) there is a learning organization relationship with work motivation. 4) there is a relationship characteristic of a leader, the company's support, and learning organizations together with the motivation to work.</p> <p>Data collection method used in this research is literature study and questionnaire. While the data analysis method used is the Spearman rank correlation analysis, significance test Spearman rank correlation coefficient, multiple correlation analysis, multiple correlation coefficient significance test, and coefficient of determination. Based on the research results are a strong, positive and significant characteristics of the leader on work motivation member of PT. Melia Sehat Sejahtera in Tegal. There is a strong, positive and significant support to the work motivation member company PT. Melia Sehat Sejahtera in Tegal. There is a strong, positive and significant organizational learning on work motivation member of PT. Melia Sehat Sejahtera in Tegal. There is a positive relationship, a strong and significant characteristics of the leader, the company's support, and learning organizations together to work motivation member of PT. Melia Sehat Sejahtera in Tegal.</p> Muhammad Rafiansyah Niken Wahyu Catur Wahyudi Mei Rani Amalia Copyright (c) 2018 International Conference on Accountability Governance 2018-11-01 2018-11-01 1 1 62 71 The Effect of Sukuk Value, Sukuk Rating, Sukuk Risk and Debt to Equity Ratio of the Company on Last Yield Sukuk Non-Bank Was Issued Sukuk in 2012-2017 https://semnas.upstegal.ac.id/index.php/icag/article/view/42 <p>This study aims to: 1) determine the effect of sukuk on the last yield of sukuk, 2)<br>determine the effect of sukuk rating on last yield sukuk, 3) determine the effect of sukuk risk<br>on last yield sukuk, 4) determine the effect of DER (Debt to Equity Ratio) on Last yield sukuk<br>and 5) determine the effect of sukuk value, sukuk rating, risk of sukuk and DER (Debt to Equity<br>Ratio) of the company on the last yield of sukuk on non-bank companies that issue sukuk in<br>2012-2017.The hypothesis in this study is 1) there is an influence of sukuk value on the last<br>yield of sukuk, 2) there is an influence of sukuk rating on last yield sukuk, 3) there is an<br>influence of sukuk risk on the last yield of sukuk, 4) there is influence of DER (Debt to Equity<br>Ratio) on the last yield of sukuk and 5) there is the influence of sukuk value, sukuk rating, risk<br>of sukuk and DER (Debt to Equity Ratio) of the company against the last yield of sukuk on<br>non-bank companies issuing sukuk in 2012-2017. Data analysis method in this research is<br>using descriptive statistics, classical assumption test, simple linear regression analysis,<br>multiple linear regression analysis and coefficient of determination.The conclusions in this<br>study are: 1) there is a positive and insignificant effect between sukuk value on last yield<br>sukuk, 2) there is a negative and significant influence between sukuk rating on last yield sukuk,<br>3) there is a negative and insignificant effect between risk sukuk against the last yield of sukuk,<br>4) there is a negative and insignificant influence between the DER (Debt to Equity Ratio) of<br>the company on the last yield of sukuk and 5) there is a significant influence between the sukuk<br>value, sukuk rating, sukuk risk and DER (Debt to Equity Ratio ) the company against the last<br>yield of sukuk.</p> Ayu Sekar Sari Yuni Utami Ira Maya H Dien Noviany Rahmatika Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 72 82 Influence Attribute Product, Satisfaction, And Variety Seeking To Brand Switching Consumer From Indomie To Noodles Delicious In Ward Horse Districts Slawi Districts Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/40 <p>Destination holding study this is 1) For knowing influence attribute product to consumer <em>brand switching</em> from Indomie To Delicious Noodles Tegal . 2). For knowing influence satisfaction to consumer <em>brand switching</em> from Indomie To Delicious Noodles . 3). For knowing influence <em>variety seeking </em>against consumer <em>brand switching</em> from Indomie To Mie Sedap , 4). For knowing influence attribute product , satisfaction , and <em>variety seeking </em>towards consumer <em>brand switching</em> from Indomie To Noodles delicious. Hypothesis which submitted in study this are : 1). Allegedly there is influence attribute product to consumer <em>brand switching</em> from Indomie To Mie Sedap , 2). Allegedly there is influence satisfaction to <em>brand switching </em>consumer from Indomie To Noodles delicious , 3). Allegedly there is influence <em>variety seeking </em>to <em>brand switching </em>consumer from Indomie To Noodles delicious , 4). Allegedly there is influence attribute product , satisfaction , and <em>variety seeking </em>to <em>brand switching </em>consumer from Indomie To Noodles delicious . Method study which used in study this is study surveys. Technique data collection used in study this is questionnaire . Whereas method analysis data used is analysis Spearman rank correlation , significance test spearman rank correlation , analysis correlation double , test significance correlation multiple , and coefficient determination . Based on results There is influence attribute product to <em>brand</em> <em>switching</em> consumer from Indomie Go to Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence satisfaction to consumer <em>brand switching</em> from Indomie Go to Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence <em>variety seeking </em>to <em>brand switching </em>consumer from Indomie To Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence attribute product , satisfaction , and <em>variety seeking </em>to <em>brand switching </em>consumer from Indomie To Noodles delicious in Ward Kudaile districts Slawi districts Tegal .</p> Patmawati Mahben Jalil Ahmad Hanfan Makmur Sujarwo Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 83 91 The Effect Of Written Batik Motif Innovation And Mixed Strategy Marketing On Business Development Of Msme Centers Industry Batik Village Sindang, Kec. Dukuhwaru, Regency Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/43 <p>The research objectives are: 1) To know the influence of motivational innovation on the development of SMEs industrial center SMEs Sindang villages, district . Dukuhwaru , district . Tegal .</p> <p>2) To know the influence of marketing mix strategy on the development of SMEs industrial center of batik village Sindang , district . Dukuhwaru , Kab . Tegal . 3) To know the influence of innovation motive and marketing mix strategy together to the development of SMEs industrial center of batik village Sindang , district . Dukuhwaru , district . Tegal .</p> <p>The data collection method used in this research is a questionnaire. While the method of data analysis and hypothesis test used is spearman rank correlation analysis, significance test Spearman rank correlation coefficient, multiple correlation analysis, test the significance of multiple correlation coefficient and test coefficient of determination.</p> <p>Based on the calculation of Spearman rank correlation analysis: 1) There is an influence of motive innovation on business development with correlation coefficient of 0.578 with a significance value of 0.000. 2) There is influence of marketing mix strategy to business development with correlation coefficient of 0.615 with a significance value of 0.000. 3) There is an effect of innovation motive and marketing mix strategy together to business development with correlation coefficient of 0.637 with a significance value of 0.000.</p> Rivaldo Rika Primary Jaka Waskita Yuni Utami Yanti Puji Astutie Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 92 107 The Influence Of Relationship Marketing (Relationship Marketing), Complaint Handling, And Diversification Products To Customer Loyalty Business Loans (Kur) At Bri Unit Gumayun Slawi Branch In Dukuhwaru District Districts Tegal https://semnas.upstegal.ac.id/index.php/icag/article/view/37 <p>The purpose of this research was know how the benefits of relational marketing, handling complaints, and diversification of products against customer loyalty KUR on the BRI Unit Gumayun Branch of the province..Data collection methods used in this research is a questionnaire . While the method of data analysis and test the hypothesis that is used is the analysis of the correlation of rank spearman correlation coefficients significance test, rank correlation analysis, multiple spearman , multiple correlation coefficient, significance testing, and test coefficient determination.Based on the research results obtained: 1) there are enough influence (medium) and the positive benefits of relational marketing between loyalty towards the customer. 2) there is low and positive influence between the handling of complaints against customer loyalty. 3) there are enough influence (medium) and positive between customer loyalty towards product diversification. 4) there is a strong and positive influence between relational marketing, handling complaints, and diversification of products against customer loyalty.</p> Sri Wahyuni Tabrani Tabrani Sari Wiyanti Deddy Prihadi Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 108 113 Market Reaction Capital Against Demonstration 212 (On company that Get inside Stock Index Indonesian Sharia) https://semnas.upstegal.ac.id/index.php/icag/article/view/39 <p>The purpose of this research is to analyze the difference of abnormal return of stock and trading volume of activity of company which entered in index of syariah indonesia stock in period before and after action of Demonstration 212 on December 2, 2016. Data collection method used in this research is documentation and literature study by using the method of event study that is testing the market reaction due to an event through indicators of movement of abnormal return and daily stock volume trading activity during the period of 15 days before and 5 days after the demonstration action. While the analysis used is paired sample t-test using SPSS version 22 applications.Based on the calculation, paired sample t-test shows average abnormal return before and after event no significant difference. This shows that Demonstration 212 does not contain information for investors. While the average trading volume activity before and after the event there are significant differences. This shows that the market reacts to the Demonstration 212 events. Based on the analysis with SPSS, the abnormal return hypothesis variable did not show significant difference to the non economic event Demonstration 212 on December 2, 2016 period 15 days before and 15 days after Demonstration, while the hypothetical variables of trading volume activity succeeded in showing a significant difference to the Demonstration 212 action on 2 December 2016 15 days before and 15 days after the action.</p> Winda Umami Gunistyo Gunistyo Niken Wahyu C Ira Maya H Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 114 124 Influence Of Growth Opportunity, Company Size and Capital Structure Of Company Value In The Company Manufacturing On The Indonesia Stock Exchange https://semnas.upstegal.ac.id/index.php/icag/article/view/36 <p>The purpose of this study is to determine the effect of: (1) Growth Opportunity To Firm Value (2) Company Size To Company Value (3) Capital Structure To Firm Value (4) Growth Opportunity, Company Size and Capital Structure Simultaneously To Firm Values. The population used in this research is the company-manufacturing companies listed on the Indonesia stock exchange during the years 2013-2017. The sample in this study 22 companies that have been selected by purposive sampling. The data used in this research is quantitative, whereas the data sources in this study are secondary data obtained from <a href="http://www.idx.co.id/">www.idx.co.id </a><a href="http://www.idx.co.id/">.</a>The collection of data used in this research is a method of documentation. This research method using simple linear regression analysis, linear regression coefficients significance test is simple, linear analysis of multiple linear regression significance test, multiple and coefficient determination. Based on the analysis already done can be concluded: (1) there is a significant and positive influence on the growth opportunity of the firm with the significance of 0.008 &lt; 0.05 (2) there is a significant negative influence and the size of the firm against corporate values with significance of 0.009 &lt; 0.05 (3) there is a significant and positive influence of the capital structure of the firm with the significance of 0.005 &lt; 0.05 (4) based on multiple linear regression equation of growth opportunity, the size of the capital structure and Corporation are jointly significant effect against the corporate values with significance 0.000 &lt; 0.05.</p> Zuliana Puspita Ningrum Gunistiyo Abdulloh Mubarok Yanti Puji A Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 125 133 The Effect Of Market Orientation And Entrepreneurship Orientation On Marketing Performance Of Msme Production Of Batik Tegalan In Tegal City https://semnas.upstegal.ac.id/index.php/icag/article/view/30 <p>The purposes of this study are 1) To analyze the effect of market orientation on the marketing performance of MSMEs in Tegalan Batik Production in Tegal City, 2) To analyze the effect of entrepreneurial orientation on the marketing performance of MSMEs in Tegalan Batik Production in Tegal City, 3) To analyze the effect of market orientation and entrepreneurial orientation. together on the marketing performance of MSMEs in Tegalan Batik Production in Tegal City.The method used in this research is a descriptive research method with a quantitative approach.The data collection technique used in this research is the questionnaire method. While the data analysis method used was Spearman rank correlation analysis, correlation coefficient significance analysis, multiple correlation analysis, multiple correlation coefficient significance test and coefficient of determination.The results of this study prove that there is a strong influence of market orientation on marketing performance as evidenced from the calculation of the Spearman rank correlation using SPSS, the correlation value is 0.623 with sig = 0.000 &lt;0.05. There is a strong influence of entrepreneurial orientation on marketing performance as evidenced by the calculation of Spearman rank correlation using SPSS, the correlation value is 0.758 with sig = 0.000 &lt;0.05. There is a very strong influence of market orientation and entrepreneurial orientation together on marketing performance as evidenced by the multiple correlation calculation using SPSS, the correlation value is 0.839 with sig = 0.000 &lt;0.05.</p> Adhim Rakhman Nugraha Gunistiyo Gunistiyo Ahmad Hanfan Sari Wiyanti Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 134 148 Effect of Bi Rate and Inflation To Debt Yield Country (Sun) https://semnas.upstegal.ac.id/index.php/icag/article/view/41 <p>This research in intended to determine the effect of BI Rate and inflation on yield of SUN. This research applies secondary data monthly period 2011-2017. Data collection methods used in this study are documentation. The analysis based on the kendall correlation (Kendall's Tau) and kendall concordance test (Kendall's W Test). The result shows that the independent variables simultaneously significant effect on yield of SUN. In partial BI Rate and inflation did not significantly on yield of SUN. This finding could be explored that BI Rate and inflation had no effect related to yield of SUN which can be affected by the investor's decision to invest funds to bonds.</p> Silvia Nurul Amalia Sri Murdiati Dewi Indriasih M. Arridho Copyright (c) 2018 International Conference on Accountability Governance 2018-01-01 2018-01-01 1 1 149 157