Main Article Content

Abstract

The research objectives are: 1) To know the influence of motivational innovation on the development of SMEs industrial center SMEs Sindang villages, district . Dukuhwaru , district . Tegal .


2) To know the influence of marketing mix strategy on the development of SMEs industrial center of batik village Sindang , district . Dukuhwaru , Kab . Tegal . 3) To know the influence of innovation motive and marketing mix strategy together to the development of SMEs industrial center of batik village Sindang , district . Dukuhwaru , district . Tegal .


The data collection method used in this research is a questionnaire. While the method of data analysis and hypothesis test used is spearman rank correlation analysis, significance test Spearman rank correlation coefficient, multiple correlation analysis, test the significance of multiple correlation coefficient and test coefficient of determination.


Based on the calculation of Spearman rank correlation analysis: 1) There is an influence of motive innovation on business development with correlation coefficient of 0.578 with a significance value of 0.000. 2) There is influence of marketing mix strategy to business development with correlation coefficient of 0.615 with a significance value of 0.000. 3) There is an effect of innovation motive and marketing mix strategy together to business development with correlation coefficient of 0.637 with a significance value of 0.000.

Keywords

Innovation Motive Business Development Marketing Mix Strategy

Article Details

References

  1. Arikunto , Suharsimi . 2014. Procedure Study Something Approach practice . Edition Revision 15. Jakarta: PT. Rineka Create .
  2. christian, Yully , Ari Pradhanawati and Revelation Hidayat . 2014. “ Influence Competence Entrepreneurship , Business Development and Innovation Product To Development Business ( Study On Business Small and Intermediate Batik in center Pesindon City Pekalongan ". Journal Faculty Knowledge Social and UNDIP Politics . Vol. 3, No. 4, October 2014, thing . 3 – 5.
  3. Dewi , RS. 2013. “ Influence Psychological Capital Factors , Characteristics entrepreneurs, innovation , Management Source Power Man and Characteristics of SMEs Against Business Development of Traders in the Market Traditional ( Study Case On Merchants basic food and Snack in Market Peterongan ) ". Journal Administration Business FISIP. Vol. 2, No. 1, March 2013, thing . 31 –
  4. 32.
  5. Ghozali , Priest. 2011. Application Analysis Multivariate With Program IBM SPSS 19 . Print
  6. V. Semarang: Body Publisher UNDIP.
  7. 2016. Application Analysis Multivariate With IBM SPSS 23 Program . Edition 8. Semarang: Body Publisher UNDIP.
  8. Kotler, Philip. 2005. Management Marketing . Volume 1 and 2. Edition Language Indonesia. Jakarta: grammar.
  9. Gary Armstrong. 2008. Principle – principle Marketing . Volume 1. Edition twelve . Jakarta: Erlangga .
  10. Kevin Lane Keller. 2009. Management Marketing . Volume 1. Edition thirteen . Jakarta: Erlangga .
  11. Kusumaningrum , Vivi Diah . 2015. “ Analysis Influence Characteristics Entrepreneur , Capital Marketing Effort and Strategy To Development MSME in village Bendungrejo districts duck districts Nganjuk " . Journal Economy Management . Vol. 11, No. 1, August 2015,
  12. thing . 8 – 9.
  13. Lestari, Citra, Nawazirul Lubis and Widayanto . 2015. “ Influence Network Business, Innovation Product and Competition Business To Development Business micro , Small and Intermediate ( Study on SMEs Food in districts Brass districts Brass West Java )" . Journal Faculty Knowledge Social and UNDIP Politics . Vol. 4, No. April 2nd 2015, p. 3 - 5.
  14. Poerwanto and Zakaria out loud Sukirno . 2012. “ Innovation Product and Motive Art Batik Coastal As Base Development Industry Creative and Village Tour Interest Special ". Journal Faculty Knowledge Social
  15. and Science UNJEM Politics . Vol. 1, No. 4, September 2012, p . 218 – 223.
  16. Purwanti , Endang . 2012. “ Influence Characteristics Entrepreneur , Capital Business, Strategy Marketing To Development Business in village power and Kalilondo Salatiga ". STIE AMA Salatiga . among Makati . Vol. 5, No. 9, July 2012, thing . 19 –
  17. 21.
  18. Sugiyono . 2010. Method Study Business . Bandung: Alphabet .
  19. 2017. Statistics For Research . Bandung: Alphabet .
  20. Supriono , Primus. 2016. The Heritage of Batik Identity unifier Pride nation . Yogyakarta: Andi offset.
  21. Team compiler , 2017. Module Training Methodology research , Faculty Economy University Pancasakti Tegal .
  22. Utaminingsih , Adijati . 2016. “ Influence Orientation Market, Innovation and Creativity Strategy Marketing On Marketing Performance on SMEs Craft Rattan in village Bay Wetan , Welahan , Japan ". Media Economics and Management . Vol. 31, No. 2, July 2016, p . 78 – 81.
  23. Wahyuni , Sri, Ari Pradhanawati and Wahyu Hidayat . 2014. “ Influence Level Experience Entrepreneurship , Productivity and Innovation To Development Business Skin Spring Rolls ( Study The Case for Leather SMEs Spring Rolls in Ward Kranggan City Semarang) ". Journal Faculty Knowledge Social and UNDIP Politics . Vol. 1, No. 1, January 2014, Thing 5.
  24. Winarso , strong & Priest Al – Farisy . 2015. “ Measurement of Marketing Mix Performance and Formulation Strategy Marketing SMEs Batik Pakistan ( Study Case : SMEs Batik district . Proppo district . Pamekasan )" . Journal Economy and Business UTM. Vol. 26, No. 3, December 2015, p . 247.