Influence Attribute Product, Satisfaction, And Variety Seeking To Brand Switching Consumer From Indomie To Noodles Delicious In Ward Horse Districts Slawi Districts Tegal

Abstract

Destination holding study this is 1) For knowing influence attribute product to consumer brand switching from Indomie To Delicious Noodles Tegal . 2). For knowing influence satisfaction to consumer brand switching from Indomie To Delicious Noodles . 3). For knowing influence variety seeking against consumer brand switching from Indomie To Mie Sedap , 4). For knowing influence attribute product , satisfaction , and variety seeking towards consumer brand switching from Indomie To Noodles delicious. Hypothesis which submitted in study this are : 1). Allegedly there is influence attribute product to consumer brand switching from Indomie To Mie Sedap , 2). Allegedly there is influence satisfaction to brand switching consumer from Indomie To Noodles delicious , 3). Allegedly there is influence variety seeking to brand switching consumer from Indomie To Noodles delicious , 4). Allegedly there is influence attribute product , satisfaction , and variety seeking to brand switching consumer from Indomie To Noodles delicious . Method study which used in study this is study surveys. Technique data collection used in study this is questionnaire . Whereas method analysis data used is analysis Spearman rank correlation , significance test spearman rank correlation , analysis correlation double , test significance correlation multiple , and coefficient determination . Based on results There is influence attribute product to brand switching consumer from Indomie Go to Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence satisfaction to consumer brand switching from Indomie Go to Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence variety seeking to brand switching consumer from Indomie To Delicious Noodles in the Village Kudaile districts Slawi districts Tegal . There is influence attribute product , satisfaction , and variety seeking to brand switching consumer from Indomie To Noodles delicious in Ward Kudaile districts Slawi districts Tegal .